Free Tool
A 4x ROAS can still mean you're losing money. Enter your numbers to find the minimum ROAS you actually need — and see what RTO is doing to that number.
Your unit economics
Average Order Value / AOV (₹)
Average revenue per order
Product Cost / COGS (₹)
Manufacturing or sourcing cost per unit
Shipping Cost (₹)
Forward shipping per order
Payment Gateway Fee (%)
Razorpay / Cashfree is typically 2%
Other Variable Costs (₹)
Packaging, inserts, COD fee if applicable
RTO — leave blank if prepaid only
COD / RTO Rate (%)
Enter your estimated return rate on COD orders
Return Shipping Cost (₹)
Cost per rejected order coming back
Your current performance — optional
Your Actual ROAS
Enter this to see your real profit per order
How this works
Without RTO:
With RTO:
Every rejected COD order costs you forward shipping, return shipping, and variable costs with zero revenue. That loss is averaged across all delivered orders, which is why a 25–30% RTO rate typically adds 0.3x to 0.6x to your effective break-even ROAS.
Read the COD vs Prepaid breakdown →Working with a D2C brand?
Your numbers tell you where the problem is. I can help you figure out why.
I work with a small number of D2C brands on paid acquisition, funnel optimisation, and unit economics. If you're spending ₹2L+ per month on Meta or Google and the numbers aren't where they should be, email me.
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