I grow brands and occasionally break them trying
Boaza (Boaz) Darlong
Growth & Marketing
I run paid acquisition for a funded SaaS product full-time. On the side I work with D2C brands and B2B businesses where the numbers look fine on the surface but fall apart when you actually sit down with them. Meta, Google, full funnel. Based in Delhi.
Current Projects: Ozmi, Ellobell, MyInHand
Past Projects: Pure Plains
SELECTED WORK
LATEST NOTES
AUG 13, 2026
D+2 COD Remittance for D2C Brands: What It Means and Why It Kills Your Cash Flow
What D+2 COD remittance actually means for Indian D2C cash flow, how to model the working capital gap, and what it costs you at ₹10L+ monthly revenue.
AUG 08, 2026
COD vs Prepaid: What the Numbers Actually Look Like for Indian D2C Brands
COD vs prepaid for Indian D2C brands: the real cost breakdown, RTO impact on margins, and how to move your prepaid ratio without killing conversions.
AUG 04, 2026
How to Run Your First Meta Ad for a D2C Product
A practical guide to running your first Meta ad without burning your budget. Objective, structure, landing pages, and what to actually read from the numbers.
AUG 01, 2026
What is ROAS And Why a Good Number Can Still Mean You're Losing Money
What ROAS actually measures, how to calculate your break-even ROAS for a D2C brand, and why a 4x can still mean you're losing money on every order.
JUL 22, 2026
Meta's Algorithm Just Got Smarter. Here's What That Means for New Campaigns
Meta quietly changed how it finds buyers and counts conversions in 2026. What it means when you're launching cold.